[Bangkok, Thailand – 21 January 2021] The wait for the most desirable pickup truck in the world is over when Mazda introduces “All-New Mazda BT-50”, the new pickup truck combining all of the best features of the pickup trucks into one model. The outstanding features are comprised of the most elegant design pickup truck in the world that is built from high-quality materials, the most fuel efficiency, the most durable and lowest maintenance cost with prices starting from 550,000 THB. The launch of All-New Mazda BT-50 is to attract customers and create excitement to Thai’s pickup truck market.
Mazda increases its competitiveness in pickup truck market in Thailand with the introduction of All-New Mazda BT-50 with the concept “Life partner to all endeavor’s navigation”. The new model was skillfully blended “Kodo design” with the robust look of a pickup truck and it is outstanding with advanced safety features delivering a level of comfort that compares favorably to an SUV. The fuel consumption rate of All-New Mazda BT-50 is considered as the best in its class at 16.1 km/liter. The best offer with 1.99% interest1, free 1-year Mazda Premium Insurance2, free 5-year labor fee or 100,000 Km.3 is also provided to thank all the customers for believing in Mazda. Interest customers can reserve All-New Mazda BT-50 today at Mazda showroom nationwide and vehicle is prompt to be delivered.
Mr. Chanchai Trakarnudomsuk, the President of Mazda Sales (Thailand) Co., Ltd. said, “Pickup truck market is considered as the largest market in Thailand with almost 50% of the automotive industry. Thai’s pickup truck market continues to grow and it is very important to Thai economy because pickup truck is Thailand product champion, produced locally and distributed globally. Although all businesses have been impacted by the pandemic of Covid-19 in 2020 resulting the total sales of automotive industry decrease significantly by 20%, the proportion of pickup truck sold in 2020 was 45%, which was increased from 43% in 2019. Thus, the introduction of All-New Mazda BT-50 today will be an important factor or revolutionary change to pickup truck market, will create the new history and will be the main factor creating sales and market share for Mazda.”
Mazda has entered Thailand’s pickup truck market for more than 20 years with a significant investment on building a plant for producing pickup truck at AutoAlliance Thailand in Rayong. The first production model was Mazda Fighter which was the first Thai-made pickup truck, produced and distributed in 1998 and had a total sales in Thailand of 50,000 units. The second model was the first-generation Mazda BT-50 that had a total sales of 52,000 units and Mazda BT-50 PRO with a total sales of 120,000 units. When combined the total sales of the three models, Mazda pickup trucks was possessed by Thai customers of more than 222,000 units and this group of customers will be one of Mazda’s target customers.
All-New Mazda BT-50 is the first new model launch in 2021. It is embodied “KODO design”, the uniqueness converging simple but elegant under “Less is More” concept which is the same as the latest generation of Mazda’s passenger cars and SUV in the CX-Series. All-New Mazda BT-50 is blended all Mazda’s advantages and customer’s needs from pickup truck together with elegant design, fine quality and versatile function for safety and comfort of SUV. This model also provides utility and it is multipurpose. The launch of All-New Mazda BT-50 will reimage the pickup truck as it can be used in every occasion with “Built for Dress and Jeans” concept. All-New Mazda BT-50 will be the model expanding Mazda’s target customers and sales opportunities.
Mr. Thee Permpongpanth, Vice President of Marketing and Government Affairs said, “From our intention and desire to develop pickup truck that meets all life aspects of customers and being as a life partner, it comes to the concept “All-New Mazda BT-50…Life partner to all endeavor’s navigation” that will lead customers to achieve all their goals and fulfil their life in various aspects comprised of
- Adventure Partner: Ready for all destination for people who love challenges, need to change every obstacles to challenges and always searching for new challenges
- Passion Partner: Move you to the new chapter of life with confident along with helping, caring for people around you. Even though you have many responsibilities in life, you want to spend time with friends and always enjoy doing activities
- Inspiration Partner: To seek for new story for life that may not have been discovered yet to create new meaning of life because sharing is the best way to pass on inspiration
- Business Partner: Lead your life to success, never stop improving yourself by seeking for opportunity to secure your life and your family’s future and every step is full with determination”
“Nowadays, the customers do not make a purchase decision of a pickup truck based only on its robustness, durability and fuel efficiency, but they are looking in every detail and also evaluate from the product’s image and design. Accordingly, All-New Mazda BT-50 design concept blends the robustness and durability of pickup truck and KODO design together to express outstanding appearance that represent Mazda’s new generation pickup truck. Some of the unique design attributes include a wide three-dimensional signature wings, an elegant front shape in SUV style, sporty metallic-shape look of front and tail light and huge body dimension and proportion creating tough and elegant look of a modern pickup truck”. Mr. Thee added.”
The interior design also uses only fine quality materials that perfectly blends every component together. The dashboard is trimmed with silver material, black on the ceiling and pillars complemented by deep brown on the seats and door trim. The driver-centered device positioning in accordance with the Human Machine Interface concept also enables the driver’s ease of use. Also, All-New Mazda BT-50 features the 4.2-inch multi-information display (MID) that adopt TFT (Thin-Film Transistor Technology).
All-New Mazda BT-50 provides driver’s comfort with tilt & telescopic steering wheel, 8-way power adjustable driver seat with power lumbar support, the dual zone with rear vent air-conditioning system with air rear ventilation, quiet cabin and up to 8 speakers including roof speaker. It also enhances passenger’s convenience with armrest and 2 bottle holders and USB port at the rear of the floor console.
In addition, All-New Mazda BT-50 enhances more convenience with remote engine start, and welcoming light function. For in-car connectivity, All-New Mazda BT-50 also provides rich selection of infotainment functions such as a 9-inch high-resolution WXGA display, compatible with wireless Apple CarPlay® and Android Auto™* with an option of Miracast that can be connected via Wifi and support MirrorLink as well as navigation system.
*For Android version 10
Two engine options of All-New Mazda BT-50
3.0L Diesel engine provides maximum 190 horsepower and 450 Nm of torque. Features include a high-pressure common rail system that injects fuel at pressures up to 250MPa giving a complete combustion. The 3.0L engine is in the 4×4 model that can be switched from 2-wheel-drive system to 4-wheel-drive system.
1.9L Diesel engine provides maximum 150 horsepower and 350 Nm of torque. The engine control module optimizes the fuel injection and the combustion that delivers torquey acceleration from low rpm. This engine is outstanding with the best fuel consumption rate in its class at 16.1 Km/liter*. The 1.9L Diesel engine is in the 4×2 model. In addition, the 2 engine models also compatible with B20 fuel.
- According to UN R101 Combined Mode
Two transmission options of All-New Mazda BT-50 is available. Firstly, the 6-speed automatic transmission providing continuous acceleration, smooth shift and it can be changed to manual transmission to increase accuracy, fun driving and fast response. Secondly, the 6-speed manual transmission providing a powerful performance with precise and responsive feels giving high traction power to support specific driving conditions. In addition, two types of drivetrain are offers. Firstly, the 4×2 and 4×2 high ride offered in the Hi-Racer model. This type of drivetrain is suitable for a wide range of driving environments. Secondly, the 4×4 model, which enables driving in off-road settings with Electronic Diff-lock. The Hi-Racer and 4×4 model is also capable of water wadding depth of 800mm.
In addition, high tensile steel is used in body structure of All-New Mazda BT-50. The benefits of using the high tensile steel is making the car body tougher than normal steel which enhances safety and reduce vibration and noise from outside. With a double wishbone setup in the front, and leaf springs in the rear, the All-New Mazda BT-50 suspension system is highly reliable, provides handling stability and comfortable ride. The Hi-Racer model also adopts high-mount stabilizer bar in the front for more stable vehicle behavior.
There are three different body types available which are Standard Cab (STD), Freestyle Cab (FSC) and Double Cab (DBL) or the 4-door model that is multipurpose. For all grades, Anti-lock Brake System (ABS), Electronic Brake force Distribution (EBD) and Brake Assist (BA) and Front dual airbags are available as standard equipment resulting the All-New Mazda BT-50 to have driving performance and advanced safety ranging from base model.
Furthermore, the Hi-Racer and 4×4 model are equipped with Dynamic Stability Control (DSC), Traction Control System (TCS), Emergency Stop Signal (ESS), Hill Launch Assist (HLA), Hill Decent Control (HDC), 6 airbags, 8 parking sensors and rear camera.
The DBL Hi-Racer and DBL 4×4 are equipped with Advanced Blind Spot Monitoring (ABSM) and Rear Cross Traffic Alert (RCTA) to enhance safety.
A lineup of six exterior colors is offered for the All-New Mazda BT-50. This includes Gunblue, Concrete Gray, Red Volcano, True Black, Ice White and Ingot Silver.
Special offered are provided with 1.99% interest1, free 1-year Mazda Premium Insurance2 and free 5-year labor fee or 100,000 Km.3. Interested customers can test drive and reserve All-New Mazda BT-50 at Mazda showroom nationwide.
Selling Prices of 14 models of All-New Mazda BT-50
|1||STD 1.9 E||553,000 THB|
|2||FSC 1.9 C||679,000 THB|
|3||FSC 1.9 C Hi-Racer||714,000 THB|
|4||FSC 1.9 C Hi-Racer 6 AT||768,000 THB|
|5||FSC 1.9 S Hi-Racer||787,000 THB|
|6||FSC 1.9 S Hi-Racer 6AT||832,000 THB|
|7||DBL 1.9 C||771,000 THB|
|8||DBL 1.9 S||847,000 THB|
|9||DBL 1.9 S Hi-Racer||891,000 THB|
|10||DBL 1.9 S Hi-Racer 6AT||936,000 THB|
|11||DBL 1.9 SP Hi-Racer||1,012,000 THB|
|12||DBL 1.9 SP Hi-Racer 6AT||1,070,000 THB|
|13||DBL 4×4 3.0 SP||1,118,000 THB|
|14||DBL 4×4 3.0 SP 6 AT||1,153,000 THB|
*Metallic Color Prices