“The 37th Thailand International Motor Expo 2020” drew to a close with bookings of 33,753 cars – led by small sedans followed by SUVs – and 4,946 motorcycles. The 1.2 million visitors injected over 49,000 million Baht of spending into the economy. Meanwhile response to MOTOR EXPO ONLINE PLATFORM was more enthusiastic than expected.
Kwanchai Paphatphong, the Organizing Chairman of the Motor Expo 2020, revealed, “The Motor Expo this year has been considered a success, thanks to the support of all concerned including car companies, motorcycle companies, ancillary equipment vendors and visitors, while credit must also be given to the government sector which has done well in keeping the spread of COVID-19 under control.”
“Despite the pandemic crisis that has played havoc with the global economy, vehicle sales volume at the event has been satisfactory as a result of several new model launches with special promotions. Total bookings of the 31 car brands fell only 9.9% from last year while the motorcycle bookings dropped 31.7%.
Info given by participants in “Buy a Car … Win a Car” activity revealed that the top 5 car brands were HONDA, TOYOTA, MG, MAZDA and BMW. Sales volume of sedans were 40.9% (45.5% last year) classified into 23.9% sedans, 15.6% hatchbacks and 1.4% others.
SUVs accounted for 40.4% share – an increase from 33.4% of the previous year. The top 5 were MG ZS, Isuzu MU-X, Toyota Corolla Cross, Mazda CX-30 and Mitsubishi Pajero Sport.
Pickup trucks took 12.2% share – slightly down from last year (14.5%). The top 5 were Isuzu D-Max, Ford Ranger, Toyota Revo, Mitsubishi Triton and Nissan Navara.
Luxury cars had a total bookings of 3,783 units and the 5 brands drawing the most interest were BMW, Mercedes-Benz, Volvo, Porsche and Audi.
The 21 brands of motorcycles had a total of 4,946 bookings, 31.7% down from last year. Based on info obtained from participants in “Buy a Motorbike…Win a Big Bike”,the top 5 motorcycles that buyers participated in the activity were Honda, GPX, Yamaha, Kawasaki and Triumph.
The average price of cars sold at the event was 1,424,811 Baht and the average price of motorcycles sold was 230,140 Baht. The event had 1,186,387 visitors who spent altogether around 49,000 million Baht.
MOTOR EXPO ONLINE PLATFORM, a parallel event in digital media introduced for the first time this year, welcomed 165,078 visitors and had 314,515 clip viewings. Along with MOTOR EXPO EXCLUSIVE VISITOR service, also introduced for the first time, for visiting the event as VIPs with special services.
The JOIN BOAT PLATFORM attracted a lot of interest because water tourism has been gaining popularity among car lovers due to its privacy and new travel experiences.