Thai Shock Absorber Market Leader Launches YSS TS Racing Team, Introducing “Anucha Nakcharoensri”, Thailand’s two-time Superbike Champion, to Race in Round 2 of the World Superbikes at the Chang International Circuit in Buriram during March 21 – 22.
YSS Thailand’s motorcycle and automobile shock absorber market leader, uses motorsport marketing to tap middle-to upper-end customers amid the growth of Big Bike and performance market, launching YSS TS Racing Team and grabbing “Anucha Nakcharoensri”.
Anucha Nakcharoensri is a Thailand’s two-time Superbike Champion, to race in Round 2 of the World Superbikes at the Chang International Circuit in Buriram during March 21 – 22.
Mr. Pinyo Panichgasem, CEO of Y.S.S. (Thailand) Company Limited, the distributor and market leader of motorcycle and automobile shock absorber under the brand, “YSS” and “YSS Auto” discloses that revenue of YSS last year accounted for 60% in shock absorber market share which had a total value of around 500 Million Baht with a growth of 10% from the year before.
This year the company maintains growth in the same rate as last year because motorcycle market is in an upward trend. It makes business plan to be in line with this market expansion. One of them is the launching of racing team under „YSS TS Racing Team‟, led by Mr. Anucha Nakcharoensri, Thailand‟s two-time Superbike Champion.
The team also has a right to race in Round 2 of the World Superbikes at the Chang International Circuit in Buriram during March 21 – 22.
“On behalf of the motorcycle and automobile shock absorber market leader in Thailand, our sponsorship launch of racing team under YSS TS Racing Team by grabbing Mr. Anucha Nakcharoensri, Thailand‟s two-time Superbike Champion, and having a right to race in the world‟s racing series recently is proven Thai product potential and our pride in the world race,” Mr. Pinyo says.
In this event, the company launches new products which will be marketed this year including:
- New shock absorber under the code 456 for big bike in particular with a lighter weight by 20% than the former model which will be proven in the World Superbikes. It will be installed in YSS TS Racing Team‟s racing motorcycle.
- Front Fork with the first new innovation and technology in the world which is adjustable in a high-low speed damping, together with close cartridge gas fork which is customized as needed.
- Steering Damper with a lighter weight which allows driving control.
For marketing strategy this year, the company will focus on „Below The Line‟ to directly reach the target customers in Bangkok and provinces through training and acknowledgement or introduction the techniques for using shock absorber.
This aims to tap and expand to middle-to upper-end market segment, especially in middle of the growth of customer in big bike and performance market which is in an upward trend.
The company plans to invest to increase production capacity by constructing the second factory in Theparak area worth around 150 Million Baht on a land plot sized 4.5 rai opposite to the first factory. The new factory will produce spring, steering damper and automobile shock absorber for export market. The construction will start in April and to be completed to start the production early next year.